![]() 4, Trend Micro announced a major step in its efforts to help enable the channel to deliver more services around its Vision One cybersecurity platform with the launch Wednesday of a redesigned partner program that adds new competencies, assessments and discounts for partners. Meador is a seasoned channel leader with a wide network in the MSP community, Bhagat said. Meador will be the “perfect fit” as the first channel chief at Infima, according to Atul Bhagat, president and CEO of BASE Solutions, who’s known Meador from his time at DataStream. The Infima platform offers speedy setup and requires minimal oversight once it’s up and running, company executives and partners told CRN. Meador joined Infima from DataStream, an MSP-focused cyber insurance broker and services firm, where he’d been channel chief since August 2022.įounded in 2017 by CEO Joel Cahill and CTO Kevin Geier, Infima offers a “next-gen” security awareness training platform that provides dramatically simplified administration for MSPs, according to the company and partners. 2, Infima Cybersecurity, a provider of highly automated security awareness training, announced the hire of Larry Meador (pictured) as its first-ever channel chief with the goal of driving increased engagement with MSPs. It’s the first time Palo Alto Networks has offered an ongoing sales rep incentive, Evans noted. While Palo Alto Networks has previously offered one-off sales incentives to reps based around key sales pushes - such as at the end of a quarter, for instance - the Partner Perks incentive is not time-bound, according to the company. Palo Alto Networks also introduced the new “Partner Perks” sales incentive, through which individual sales reps are eligible to earn up to $5,000 per deal, said Tom Evans (pictured), vice president of worldwide channel sales at the company. Two types of new rebates are being offered to NextWave solution provider and MSSP partners - “Expertise” rebates for closing or registering deals in the partner’s area of specialization or proficiency, and “Opportunity” rebates for providing additional sales or technical value. With the shift, Palo Alto Networks has moved from offering just a small number of rebates to its largest partners to providing nearly 40 different backend rebates - some of which will be available to all NextWave partners. The company also introduced a more-lucrative incentive for individual partner sales representatives. ![]() The update to the company’s NextWave Partner Program has included the shift to a compensation model based on backend rebates. 2, Palo Alto Networks announced it’s rolling out major new enhancements to partner profitability and predictability as part of its drive to enable the channel to sell more products across its platform. ![]() ![]() What follows are the details on cybersecurity companies that made major channel moves in Q4 of 2023. Meanwhile, numerous cybersecurity product companies have announced new executive hires to spearhead their growing channel partner programs during the current quarter.Ĭompanies that unveiled major partner program updates or named new channel chiefs in Q4 included some of the industry’s biggest vendors, such as Palo Alto Networks and Check Point privately held unicorns such as Netskope and Securonix and even, in some cases, early-stage startups such as Sevco Security. During the fourth quarter of the year, security vendors of all sizes - and across many sub-sectors of the industry - have touted new investments in partners with the unveiling of new or expanded channel programs. As 2023 closes out with its final quarter, the pace of major channel program updates by cybersecurity vendors has remained brisk.
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